• FILM
  • Prints
  • About

Taylor Powers

  • FILM
  • Prints
  • About
october 2018 (70 of 92).jpg
 

State Farm Social

A job that starts with the team asking you to shave a week off the calendar is always a fun challenge. However, with a great production partner in the Mill+ and post at The Mill, it went swimmingly. We successfully delivered almost 50 video and still assets that will live on Instagram/Facebook for State Farm.

  • Director: Ben Hansford

  • Production: Mill+

Deloitte Insights

This rush project took a full team effort to capture 6 different locations and 25 talent over three shoot days. Through creative solves, we worked with a tight budget and delivered a project the client was thrilled with. 

  • Director: Guy Bauer

  • DP: Matthew Riviera

MassVR

MassVR is a multi-player VR experience that hopes to change the way E-Sports are played around the world. Their unique gameplay transports players to a different world that they physically interact with. Shot within their gameplay arena, this video was created to gain investor funding for the company.

  • Director: Adam Moorman

  • DP: Jon Hamblin

Academy Sports + Outdoors Texas Bowl

Driven by a speech given by JFK, past campaign footage was utilized to create a moving piece that aired during the Academy Sports + Outdoors Texas Bowl.

Academy Sports + Outdoors - Long Weekend & Father's Day Campaigns

With a limited budget and tight timeline, we delivered three spots related to long weekends and two for Father's Day. The TV spots were also driven by Jim Nantz VO. 

  • Director: Tucker Bliss

  • DP: Todd Martin

  • Production: Yonder

Marriott Irvine Sizzle Video

Marriott Irvine reached out to Guy Bauer with a limited budget, but high expectations. GB developed creative that would work to deliver a lasting impact on the experience that Marriott Irvine can offer anyone that chooses to stay with them. 

  • Director: Adam Moorman

  • DP: Matthew Riviera

DiGiorno Pizzeria Test Spots

Expectations of a full-scale production look with a small scale cost to use were how these test spots were created. We achieved that feel with live action talent and green screen comping to create backdrops in post. 

The client also requested a Spanish version of the spot while on set. Luckily, our hispanic talent spoke fluent Spanish. After negotiating with them and the Digiorno cost consultant, we successfully covered the additional spot in our single shoot day.

  • Production: Animated Story Boards

TrueTear by Allergan

This was the first brand video work for TrueTear. It taught potential users how easy it was to add the device to their daily beauty routine.

This shoot was a quick turnaround that also involved a large photo shoot element. We worked together with the Print department to find Director and Photographer Kristyna Archer who could capture both. 

Alfa Romeo "You Do Not Need This Car"

With a clever script that told the consumer not to buy the product, I knew this was an exciting spot. We partnered with the director to create unique looks on the car dissimilar to typical car commercials. Syncing audio while flying through the streets of Rome really enhances the feeling while you watch. 

  • Director: Henrik Hansen

  • Production: Indiana Productions

Maserati Levante

Audio played a huge factor into these spots that we created through footage provided by Fiat Chrysler Automobiles. In post, we utilized closed captions to "translate" the roaring engine of the Levante. 

  • Creative: Todd Tilford

FanDual

For their first national campaign, we used celebrity talent Pooch Hall and the Rose Bowl stadium to go big.  Adding in nonchalant humor in quirky situations, we drew in huge sports. fans.

Fiat

After creating the original spot the year before, the client asked for even more creative scenarios a Fiat could roll into. We provided these by shooting around Chicago and seamlessly adding them to the prior commercial. 

  • Director: Ben Faherty

 

Trapollo

After Cox Communications Business acquired healthcare company Trapollo, they wanted an easy to understand video that explained what they did. That lead to this clean video that graphically keeps the viewer engaged through animation tied to Trapollo's values. 

 

Cox Communications

After shipping the Cox TV spots, the client requested we created online content with the same footage. We converted those videos to not only fit online specs, but also best practices for Facebook and YouTube. I worked with the creatives to find solves for muted videos and dimentions through supers that attract attention.